Meet Erica Taylor, a 47-year-old professional makeup artist and educator, who’s been an amazing advocate for INNBEAUTY Project as a brand ambassador of our Great Skin Day campaign. With extensive experience in the beauty industry and a massive following on TikTok and IG, Erica knows what it takes to create flawless looks—and that starts with great skincare.
Erica was drawn to INNBEAUTY Project because of our founders, Alisa and Jen, because of their industry expertise and how they truly understand our community. “Alisa and Jen are in their late 30s and early 40s, just like many of their customers,” Erica shares. “They’ve created high-quality, clean products that are affordable. It’s important to me to work with founders who are genuinely passionate about their products and care about their consumers’ needs.”
Erica’s must-have skin-vestment is Extreme Cream. She loves how it’s the perfect blend of lightweight, firming, and hydrating—all in one. “Extreme Cream is not only perfect for makeup application, but it rivals some of the most expensive creams out there,” she says.
We hope to inspire positivity and encourage everyone to embrace their #GreatSkinDays.
